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Print & Media

India offers a promising market for this industry. The expected CAGR of 12 per cent up to 2010 is a result of the increasing rate of literacy and thus the increase in the number of people reading newspapers and magazines. Also, the demand for the latest events in the country and the world is driving the newspaper industry growth. The bright future and the immense scope of the Indian print media have also aroused the interest of foreign investors and recently the government has opened up the sector to foreign investment. Foreign media has also shown interest in investing in Indian publications. The revenues for India's newspaper market are generated from advertising and circulation. India's growth rate in this segment is poised to be higher than the average rate of growth in the Asia-Pacific region over the next four years. Digital printing, new ways of promotion and distribution are the latest trends and content being the focus of the print media industry.